Got a mail from Airtel regarding a service listed under “Broadband” services. Not sure why - apart from the fact that one could use Airtel broadband to order Photos from zoomin - and then who cares - the broadband connection is just the behind-the-scenes plumbing. Next, will we have “Airtel Travel”, “Airtel Accomodation”, “Airtel Movies” ? Is Vodafone listening ? :)
Of course, good marketing, awareness creation and (slightly ?) increased business for the actual company doing the work - zoomin. Interestingly, their website mentions FutureBazaar as a partner but not Airtel.
